Almost every mobile phone being produced and owned today are already equipped with Bluetooth technology, which allows gadgets to communicate with each other through some standard radio frequency.In the Philippines, marketing through Bluetooth is still somewhat less known as most advertisers opt to go with short messaging service (SMS) marketing.
Apparently, however, one company is already eyeing the feasibility of Bluetooth marketing and will, in fact, already install some of their Bluetooth systems in selected supermarkets.
News: RP firm explores Bluetooth marketing in supermarket - Philippine News for Filipinos